Cultural aspiration

Since the beginning, foodora dared to challenge this industry we’re in, and today we still continue to dare. Even through a pandemic, we chose to press the gas pedal rather than slowing down.

A few years ago we fusioned three companies into one, knowing that there would be a risk of losing customers. We dared to do it because we had such a strong belief that it would be a success. However, that success would never have been possible without highly engaged and solution oriented employees, committed team work or an innovative and realistically optimistic mindset.

We had to maintain a prestigeless attitude and take advantage of each others strengths, experiences and skills. This made it possible for us to create something unique together: Generation Pink! A generation filled with foodorians, who we believe are the only ones that will make us keep winning each race and realize our mission: We will always be there for you, our customers, our partners, and each other!

Despite how much we grow, how successful we are and how well-known our brand is, the warmth and the consideration for each other should always remain the same. This is our cultural aspiration and it will be the essence of our pink identity.

Our cultural aspiration will guide us whenever we need to make decisions. It will educate our customers and partners in what we are and what we stand for. It will support our leaders in order to develop and engage us as employees to reach our full potential. Furthermore, it will help us attract and recruit new foodorians and ensure cultural addition.

Our cultural aspiration is built on three pillars, our core values, that will help concretize what we’re aiming for: We dare, We get it done & We’re equally pink. These values will be known by heart by each and every foodorian.

In our industry, it’s inevitable that we’re continuously daring. If we don’t reinvent and find new innovative ways, we’ll get outrunned by our competitors. This is important on a group level as well as on an individual.

We act in a new time, where we need to dare to shift our business model after the different challenges that hit us. In this scale-up phase that we’re currently in, we must emphasize individual initiative in order to accomplish all tasks in a fast pace. By encouraging each other to think creatively and bring our ideas to the table, we’ll continue to be flexible, act swiftly and keep growing!

Furthermore, we must dare to let most of our company structure take shape organically. As we move through our scale-up phase we need to be able to focus on being innovative and find solutions. Sure, the lack of set structure and processes might at times feel frustrating. But we hope that you’re prepared and willing to see this as an opportunity to build something incredible together!

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